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“This report is really goddamn good.” 
- Marshall Kirkpatrick, Co-founder of Little Bird
The Future of Social Marketing Premium Research Report
with Expert Analysis
This premium report features a deeper dive into the data, additional stats, and analysis from authors Jason Keath, CEO of Social Fresh Conference, and Jeremy Goldman, CEO of Firebrand Group.

The premium report also features insights and analysis from the following experts who were interviewed by the report authors: 
Jay Baer - Convince & Convert
Omar Akhtar - Altimeter Group
• Sue Funke - TV Land
• Jason Eng - IBM
• Rachel Sacks-Hoppenfeld - Anheuser-Busch Inbev
• Nicole D'Alonzo - Victory Rituals
• Joshua Nafman - Kind Snacks
• Karianne Stinson - Microsoft
• Nick Cicero - Delmondo
• Karen Yung - Amazon Fashion
• Lara Nicotra - 16 Handles 
• Justin Kistner - Mixpo
• Jessica Caridade - Laura Geller Beauty 
• Stacy Zapar - Tenfold Recruiting
• Adam Schoenfeld - Simply Measured

The target audience for this survey is digital marketers that use social media marketing as a significant tool for their business and/or for their clients. We additionally targeted brand marketers, decision makers (by title seniority) and US-based digital marketers, though not all respondents belong to these subsets exclusively, each one makes up a majority of respondents.

The goal for this report is to explore how social marketing budgets and resources are being utilized today and will be utilized in the future. The data in this report is meant to be a guide to any company using social media marketing for their business. Learn how the leaders of the industry think about social media marketing, where they see results, how they spend their time and money, where they expect the industry to change, and who they are hiring in preparation for those changes.


Jason Keath

CEO, Social Fresh Conference
As the Founder and CEO of Social Fresh Conference, the longest running social marketing conference, Jason Keath curates some of the smartest voices in marketing. 

Jason has trained digital marketers at over 200 Fortune 500 companies. He is on the Advisory Board for Internet Week, cohost of the Social Toolkit Podcast and editor of, a daily news source for social media professionals.


Jeremy Goldman

President, Firebrand Group
For over fifteen years, Jeremy Goldman has been working with companies looking to take their operations online and integrate social media into their processes. He has managed global ecommerce and social media for a number of global beauty brands, including Kiehl’s Since 1851. He is the founder and CEO of Firebrand Group, an award-winning futureproofing firm focused on building powerful brands through innovative digital marketing and social media strategies, and counts Unilever, L’Oreal, Consumer Reports, and Movado his clientele.

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